BMW GROUP WERK SAN LUIS POTOSÍ

FÜR

Aufgabe
With the opening of the new pant in San Luis Potosí, BMW Group is adding yet another central element to its global production strategy. The plant is taking the presence of the company in Latin America to a new level.

At the same time, the new plant will be a world class production facility and set new standards in terms of quality thinking and efficiency. It will be “the essence of perfection”, as it says on the BMW site.

Konzept
The main story of the entire platform is that is takes great people to create greatness. Hence, the storytelling will focus on the key individuals that drive this project, and tell the story of the plant through a focus on their ideas, characters, and achievements. At the same time, the many facets of such a project has to be captured. These pertain to the areas of business strategy, technology, but also architecture and even globalization.

This publication, the basis of the communicative approach, has to tell the story of the achievement of the new plant, look behind the scenes, capture the spirit of the plant project and demonstrate the many stories of personal achievement behind it. A book as a mixture of business journalism, emotional storytelling and high quality visual documentation will tell the story of this outstanding project for present and future stakeholders.

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